Custom 3D and the Pixar Animation Studio go together. In fact Custom 3D has changed the way that films are made and how they are watched. Custom 3D takes a two-dimensional image and allows it to look three-dimensional. Pixar Animation Studios is an American computer-generated imagery (CGI) animation production company that makes its headquarters in Emeryville, California.
Before 1995 the company was practically unheard of. Its CGI short films were only known to those in the film business. The big break for Pixar Studio came in the year 1995 when the company released a movie that helped to restore the fledgling animation industry. That movie was the delightfully enjoyable flick "Toy Story."
When the company first began it was owned by Lucasfilm. It was established to create advanced animation technology to be used in movies featuring live action. The company underwent a change in ownership in 1986 when it was purchased by a man named Steve Jobs who was the head of the company Apple, Inc.
This was the start of the Pixar that we know today. The Pixar Imaging Computer was developed. It reached a very limited market but it did get the attention of Walt Disney Studios. In particular what caught the eye of the executives at Walt Disney were the short film demonstrations that were crafted by an employee at Pixar named John Lasseter.
A break came in 1991 for Pixar when the Walt Disney Studio made a deal with the animation studio for a three-picture production. The first of these pictures was "Toy Story".
John Lasseter, who was a graduate of the California Institute of the Arts co-wrote and co-directed the film. He later became the Executive Vice-President of Pixar. The story focused on a cowboy doll with traditional ways and a spaceman from a more modern time who became rivals vying for the attention and affection of their owner. The running theme throughout the story is that of self-improvement. Plenty of other toys such as Mr. Potato Head and Barbie helped to round out the cast of dolls.
"Toy Story" was unlike anything that had ever been made before in the film industry. There was a tremendous amount of technological innovation in the movie. It was very clever and creative. The film which boasted movie goers of all ages won plenty of accolades. It won awards for animation, music composition, writing, producing, directing and technical achievement. It also won an Academy Award for special achievement which was an achievement in and of itself. The movie was a tremendous hit at the box-office. It grossed over $354 million American dollars across the globe.
The Custom 3D used by Pixar Studios is cutting edge technology. As opposed to the traditional films that are made by the Walt Disney Studio, Pixar does not base its films on fairy tales or legends. All of its ideas are original creations.
Besides "Toy Story" the studio has also brought film enthusiasts "Finding Nemo" an underwater story of a clown fish father and son, as well as the films "Cars" in 2006 and "Ratatouille" in 2007. In 2006 the Pixar Studio was purchased by the Walt Disney Company for $7.4 billion U.S. dollars. Steve Jobs is now on the Disney board of directors while John Lasseter is the Chief Creative Officer and Principal Creative Advisor.
Source: ezinearticles.com